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Before we explain what our Search Engine Optimization (SEO) is, there needs to be a clarification. SEO, IS THE LARGEST INTERNET SCAM OUT THERE! Saying that, if you have a webmaster email, just check the spam folder some time. Today's SEO is a huge money maker, so of course people jump on board to get the most out of people's wallet. In fact most of their methods are considered unethical, against search engine's policy and can get the website even banned.
When you make a website, according to Google's policy, you must write the website for the visitors and ignore that that search engines even exist. Most SEO services don't follow these recommendations and stuff as much spam in to a website to try and get it a higher ranking, which of course means low quality for the visitor.
We however, follow this recommendation. In fact, when we design your website, we make sure it's for the user. We even make sure your website is accessible to the handicapped. Now you have to think that the robots that crawls your website as handicapped, it can only read text (or binary braille). So that actually provides a very good form of SEO. When you want us to even go further, we do what we call Advanced Search Engine Optimization.
Our Advanced SEO means we research what your traffic is through keywords. We then take what's best for your website and professionally revise your content, so not only that it has a higher keyword density, but it becomes higher quality for your end-user. We also do a few more steps to give higher functionality to handicapped users, which in turn also adds more content for the crawler robot.
Don't believe us? Well we have some proof that our method is not only ethical, but in most cases works better. The image to the right displays a client's website we did (UsedCar Racing Series), but had the wool pulled over our eyes by a shady SEO, so we left the design up for our portfolio. In our site we paid no attention to there ever being a Search Engine, however their site (usedcarracing.com) within a few weeks fell below ours. The reason? As you can see, they're using "keyword stuffing" which is a form of SEO spam. Which not only looks horrible, but even though they tricked the client in to believing it's a good thing, Google hates it. Since then, we had to try our hardest to make sure this doesn't keep happening, so the client wouldn't get upset, but we still have the records to prove it.
So unless your business is a very competitive field, SEO isn't necessary. However if you do happen to need more, we can provide the right way to do things and help your website perform a little better better.